Content & SEO

Words have never been more powerful – but being heard has never been so difficult. These articles are designed to help you master the craft of copywriting and content creation, so you can engage effectively with your potential customers and be found by search engines with the right keywords for your business.

The most overlooked aspects of business branding

3 overlooked aspects of branding

Building a strong brand is fundamental for any modern business, regardless of size. Your brand sets you apart from competitors and helps customers identify and connect with you! Unfortunately, many small businesses and freelancers overlook some vital aspects of branding, resulting in lost opportunities to stand out from the crowd

Content planning for your business

How to get started with Content Planning

Do you struggle to get your marketing content organised or to stay consistent? Remembering to post regularly to your social media accounts, or to publish weekly to your blog or email list, can take precious time and mental space away from other important tasks and leave you constantly feeling behind

Is AI Content writing killing human creativity

Is there a looming threat of AI Content?

If you’re responsible for marketing your business (or someone else’s), you’ve probably seen several social media advertisements for content-creation AI. Is it evil? Is it helpful? Let’s talk about what it means for content creation in 2023 and beyond.

Your website needs to have the answers

7 answers your customers need to find on your website!

When we’re particularly passionate about our business, we can sometimes forget that our customers are not experts in what we do! It’s our job to educate them about our brand, our services and products, and why they’re helpful – and to keep their attention long enough for them to be

How to use landing pages

What is a Landing Page?

I’ve heard some confusion among website owners about landing pages, why we use them, and how they differ from regular web pages. If you’re not sure if you need a landing page, or are considering using one (or more) for a promotion, here’s a quick introduction.

Are you guilty of using copyright content without permission?

Are you guilty of Copyright Infringement?

Never before in history has so much content been available for our enjoyment, education, and enrichment. Countless creatives display their skills and dedication across an array of mediums, both traditional and digital. You might ask what the value of that creativity is, especially when it’s in such abundant supply. And

Fix your email marketing

Why are people unsubscribing from my mailing list?

Congratulations! You have subscribers – avid readers awaiting your next email with a cup of coffee at the ready and a notepad and pen perched atop their knee. N-no?

Okay, maybe your campaign is in trouble, and you’ve been noticing a steady decline, or keeping even with as many leaving as

Why your business needs to blog

There’s so much talk about blogging and writing articles for your website, but as a small business owner or sole trader, you might wonder why you’d spend time producing such content. Here are a few reasons to explain why it’s a good investment…

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6 Ways to actually ENJOY Writing Blog Posts

You know you should blog, but are you struggling to find the motivation?

Imagine if it could be easy and enjoyable, so you could be more productive and unleash your creativity!