Words have never been more powerful – but being heard has never been so difficult. These articles are designed to help you master the craft of copywriting and content creation, so you can engage effectively with your potential customers and be found by search engines with the right keywords for your business.
Building a strong brand is fundamental for any modern business, regardless of size. Your brand sets you apart from competitors and helps customers identify and connect with you! Unfortunately, many small businesses and freelancers overlook some vital aspects of branding, resulting in lost opportunities to stand out from the crowd
Do you struggle to get your marketing content organised or to stay consistent? Remembering to post regularly to your social media accounts, or to publish weekly to your blog or email list, can take precious time and mental space away from other important tasks and leave you constantly feeling behind
Grammarly is a hugely popular AI writing assistant to help you polish your written content – but is the Premium subscription worth it? Here’s what you need to know.
If you’re responsible for marketing your business (or someone else’s), you’ve probably seen several social media advertisements for content-creation AI. Is it evil? Is it helpful? Let’s talk about what it means for content creation in 2023 and beyond.
When we’re particularly passionate about our business, we can sometimes forget that our customers are not experts in what we do! It’s our job to educate them about our brand, our services and products, and why they’re helpful – and to keep their attention long enough for them to be
I’ve heard some confusion among website owners about landing pages, why we use them, and how they differ from regular web pages. If you’re not sure if you need a landing page, or are considering using one (or more) for a promotion, here’s a quick introduction.
Never before in history has so much content been available for our enjoyment, education, and enrichment. Countless creatives display their skills and dedication across an array of mediums, both traditional and digital. You might ask what the value of that creativity is, especially when it’s in such abundant supply. And
Congratulations! You have subscribers – avid readers awaiting your next email with a cup of coffee at the ready and a notepad and pen perched atop their knee. N-no?
Okay, maybe your campaign is in trouble, and you’ve been noticing a steady decline, or keeping even with as many leaving as
There’s so much talk about blogging and writing articles for your website, but as a small business owner or sole trader, you might wonder why you’d spend time producing such content. Here are a few reasons to explain why it’s a good investment…
Sometimes our reason for being in business isn’t noble or inspirational – it’s functional. How do we rewrite our story to inspire others and ourselves?
Recently, I’ve been working with a client (we’ll call him “Steve”) who found out the hard way that having all his digital marketing eggs in
You’re well aware that email marketing is a great way to connect directly with potential leads and existing customers, right to their email inbox. When
A ‘holistic approach’ to digital marketing will focus on getting the best results with consideration for your budget, time, and skills. It’s all about knowing
You know you should blog, but are you struggling to find the motivation?
Imagine if it could be easy and enjoyable, so you could be more productive and unleash your creativity!
