So far, social media is defining the 21st century – and it’s never been easier to get your message out in front of millions of consumers across the globe! Unfortunately, there’s a lot of competition! These articles should help you rise to the challenge and cut through the noise and cat videos to help you build your loyal following.
Building a strong brand is fundamental for any modern business, regardless of size. Your brand sets you apart from competitors and helps customers identify and connect with you! Unfortunately, many small businesses and freelancers overlook some vital aspects of branding, resulting in lost opportunities to stand out from the crowd
Do you struggle to get your marketing content organised or to stay consistent? Remembering to post regularly to your social media accounts, or to publish weekly to your blog or email list, can take precious time and mental space away from other important tasks and leave you constantly feeling behind
Recently, I’ve been working with a client (we’ll call him “Steve”) who found out the hard way that having all his digital marketing eggs in only two baskets (i.e. online platforms) could have devastating effects on his business, and I wanted to share this as a warning so that you
Never before in history has so much content been available for our enjoyment, education, and enrichment. Countless creatives display their skills and dedication across an array of mediums, both traditional and digital. You might ask what the value of that creativity is, especially when it’s in such abundant supply. And
Grammarly is a hugely popular AI writing assistant to help you polish your written content – but is the Premium subscription worth it? Here’s what
If you’re responsible for marketing your business (or someone else’s), you’ve probably seen several social media advertisements for content-creation AI. Is it evil? Is it
When we’re particularly passionate about our business, we can sometimes forget that our customers are not experts in what we do! It’s our job to
Sometimes our reason for being in business isn’t noble or inspirational – it’s functional. How do we rewrite our story to inspire others and ourselves?
You know you should blog, but are you struggling to find the motivation?
Imagine if it could be easy and enjoyable, so you could be more productive and unleash your creativity!
